Campaign Type: Integrated Public Service Campaign + Digital Experience
Client: Prime Video
Role: Art Director + Designer
INVINCIBLE
To support the launch of Invincible, Prime Video needed a social campaign that could build anticipation and keep the series in conversation beyond a single announcement. The campaign needed to appeal to longtime comic fans while introducing the show’s characters and world to a broader audience.
Team Friday developed a series of social content that turned the world of Invincible into an ongoing fan experience. Countdown videos built anticipation, character background videos expanded the story, and playful formats—including 8-bit comparisons, battle simulations, bingo posts, and comic-to-animation comparisons—gave fans multiple ways to engage with the series.
Art
direction
I developed the visual direction for the campaign and designed the individual assets across the content series. I created the custom poster artwork and helped translate the show’s character-driven world into motion-led, interactive, and platform-specific social content.
Omni-ManCountdown VideosComic-to-Screen Video SeriesThe campaign extended the launch experience through a mix of promotional, informational, and fan-focused content, giving audiences fresh entry points into the world of Invincible across the rollout.
8-Bit vs. Episode Clip VideosCharacter Spotlight Videos